Avid previews stereoscopic 3D technology at NAB 2011

Booth Demonstrations to Feature Creative Teams Behind TRON: Legacy, True Blood, Top Chef, Agent Zero and Frontline; Technology Demonstrations for Stereoscopy 3D Content Creation, Among Other Film, TV and Broadcast Concepts

Avid today unveiled its lineup of technology demonstrations and customer presentations scheduled to take place at the company’s booth (#SU902) during NAB 2011. The rotating sessions will provide an overview of new solutions and concepts, including the recently released Avid Media Composer 5.5, Avid Pro Tools 9 and Avid Artist Series, as well as Integrated Media Enterprise, Interplay Production, iNEWS and ISIS solutions, to help attendees entertain, inform, create and build more competitive businesses.

This year, Avid will present:

* A wide array of industry-leading asset management, storage, video and audio solutions to help post and broadcast customers make the most of their media through open, collaborative and productive workflows
* A stereoscopy 3D technology preview
* A robust line-up of customer presentations with exclusive appearances by Director Kevin Smith (12 April at 1pm), who will discuss his unique approach to editing and promoting the film Red State, among other content creators behind some of today’s most popular television shows and films

When: 9-14 April, 2011

Where: Avid Booth #SU902, Las Vegas Convention Center

Details: Avid will showcase the industry solutions and customised workflows that enable users to achieve whatever they can imagine in the latest film, television and broadcast productions. Attendees can connect with Avid during the range of sessions, including on the main stage of Avid’s booth during exhibit hours, at the 10th annual SuperMeet, on the John Lennon Educational Tour Bus and during NAB’s official speaker track.

Avid’s booth presentations will offer technology demonstrations, including a preview of 3D stereoscopy capabilities. Additionally, Avid’s guest speakers will include:

* Red State Director Kevin Smith
* TRON: Legacy post production team
* True Blood Editor Louise Innes and Assistant Editor Charles Bunn
* Agent Zero crew
* The Magical Elves Inc. producers of Top Chef – post production supervisor Adam Ford and online/offline editor Pepe Serventi
* Frontline team
* Jost Young, Post facility owner and reality TV editor

The post-production teams will discuss their creative visions and the real-world workflows they rely on using Media Composer and Pro Tools in a range of environments – from 3D storytelling to deadline-driven, reality-based television and news programming – while handling media from multiple devices in different formats.

At the 10th Annual SuperMeet, Avid will be on-site with Kevin Smith to discuss the latest in editing and digital filmmaking. The event will take place at Bally’s Hotel Event Center on Tuesday 12 April with doors opening at 4:30pm.

Avid and the John Lennon Educational Tour Bus will also come together at NAB Central Hall 5 entrance to bring show attendees onboard to see the state-of-the art mobile studio that visits schools, festivals and industry events all over the U.S. During the show, broadcasters can also enter to win a visit from the Lennon Bus to their station as well as local schools. Broadcasters can enter online at www.lennonbus.org/nab, on board the Lennon Bus, and at the Avid NAB booth. Outfitted with Avid’s latest audio and video offerings, including Media Composer 5, Pro Tools 9 and the new Pro Tools|HD Series interfaces, the John Lennon Bus is a self-contained professional recording studio and post facility dedicated to creating an environment for the next generation of filmmakers, producers, engineers and musicians to develop the skills they’ll need to pursue exciting careers, while tapping the highest potential of their creativity.

Avid experts will also participate in several speaking sessions and a FIMS technology demonstration at NAB 2011 that include:

* “Planning for the Cloud: Essential Concepts and Applications for the Media Facility” by Al Kovalick, strategist and fellow at Avid – 11 April, from 10.30am-11.00am (room S228)

* “Live Mixing Tips and Tricks: From Small Acts to Big Names” by Robert Scovill, senior market specialist for Live Sound at Avid – 11 April, from 11.30am -12.30pm (part of the “Technologies for Worship Program” in the Pro Audio Pit)

* As part of its work with the Advanced Media Workflow Association, Avid together with Sony, IBM, Cinegy, Radiant Grid and Cube-Tec will present a joint demonstration of Framework for Interoperable Media (FIMS) – a vendor-neutral common framework for implementing interoperable media workflows. This technology preview, which will show file-based camera recoding, ingest, transcoding, audio processing and final display in a Media Composer timeline, will be shown at booth N3134.

www.avid.com

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