Title Sponsor of Singapore Grand Prix 2011 launches series of “firsts” where anyone can “race” and achieve amazing records

As an integral part of its continued title sponsorship of the Formula 1™ SingTel Singapore Grand Prix, Singapore Telecommunications (SingTel) has announced a series of exciting “firsts” enabled by the company’s vision and leading multimedia services.

These new initiatives affirm SingTel’s commitment to extending the racing spirit beyond the Formula One™ race to permeate throughout the community, encouraging a competitive spirit and personal race to excellence.

The activities will create opportunities for anyone to “race” against the clock to achieve individual speed records as the season kicks off this weekend and in the months leading up to the highly-anticipated 2011 Formula 1™ SingTel Singapore Grand Prix. The series of “firsts” launched by SingTel today include:

Formula One™ race enters the heartlands with multiple firsts

For the first time, SingTel mio TV will be broadcasting ‘live’ the entire Formula One™ season at Kopitiam outlets, Harry’s bars and shopping malls. The first race in Melbourne, Australia will be broadcast this weekend at Kopitiam Square at 10 Sengkang Square. To bring the real-time excitement of Formula One™ closer to Singaporeans, SingTel is screening the races in true high-definition for the first time on ESPN HD, and in 3D which is a first for Singapore. Fans of Formula One™ can also look forward to guest celebrity appearances during the ‘live’ screenings, get in on the race action and take part in ‘Fast is Amazing’ activities alongside the celebrities to race against the clock and create their individual speed records.

View it like a Formula One ™ driver for the first time

For the first time in Asia, SingTel is bringing the race experience from the Formula One™ driver’s seat to Singaporeans with nine in-car cameras on nine Formula One™ cars to capture the thrills of what goes on from the perspective of a driver exclusive to SingTel on ESPN player online and Mobile ESPN.

The SingTel Formula One™ experience will also be brought to greater heights with the first ever multi-platform viewing experience. Available across three ESPN STAR Sports platforms and exclusive to SingTel, fans can catch the race action anywhere – ‘live’ on STAR Sports on mio TV Channel 115, online on ESPN Player or ‘live’ streaming via Mobile ESPN on their mobile devices.

Drive it like a race legend for the first time

SingTel is enhancing two custom-built Formula One™ race car simulators with technology similar to those made for race legends like Lewis Hamilton and Jenson Button in order to bring Singaporeans the closest experience to driving a Formula One™ car. With more motion cues to bring to life the race driving experience, race car simulator drivers can experience the bumps and turns at corners, the exciting feel of high-speed acceleration and the thrill of sudden braking. On the SingTel Formula One™ race car simulators, they can go on a ‘virtual’ Formula One™ race of their lives while whizzing past iconic Singapore landmarks on the Singapore night race circuit.

www.singtel.com/f1