Over 450 Hours of 3D Content Will be Broadcast to Europe and Asia Pacific
RRsat Global Communications Network Ltd. (NASDAQ: RRST), a leading provider of comprehensive content management and global distribution services to the television and radio broadcasting industries announced today that it will be providing its advanced playout and uplink services for HIGHTV’s entirely 3D content roster.
Commencing April 4, 2011, HIGHTV 3D will broadcast their full lineup of HD 3D programming, ranging from dramas and comedies to lifestyle and fashion. HIGHTV will provide tens of millions of viewers with access to over 450 hours of high quality 3D programming played out and distributed by RRsat over the Eurobird-9A satellite to Europe and over the MEASAT-3a satellite across Asia Pacific. Both channels will be distributed in MPEG-4 compression and DVB-S2 broadcast standard and will be played out from RRsat’s state-of-the-art Playout Center using digital workflow and including the archival storage of over 4 TB of HIGHTV’s 3D material.
“RRsat is proud to continue its active involvement in the progression of 3D TV,” said Koby Zontag, Senior Director of Sales and Business Development at RRsat. “We have already established RRsat’s capabilities with live 3D interactive broadcast over fiber between continents and a major European ten-day sporting event broadcast in 3D over satellite. Working alongside HIGHTV, we intend to demonstrate that 3D TV is a valuable format in the genres of entertainment and lifestyles as well.”
“HIGHTV aims to take 3D TV beyond the limited and local audiences it is currently geared towards,” said Gwenael Flatres, Head of Business Development, at HIGHTV. “By utilizing RRsat’s state-of-the-art technological capabilities and wide reach of the RRsat Global Network, we are capable of taking 3D programming to a global market, entering a new chapter in TV history with 24 hours of non-repeating 3D programming, seven days a week.”