Initiative aimed at increasing Quantel presence in Broadcast
Quantel is excited to announce that it is set to partner the Marussia Virgin Racing Formula One team throughout the 2011 FIA Formula One World Championship season. The deal will see Marussia Virgin Racing’s brand new, digitally designed car carrying the Quantel brand at 20 races around the world, kicking off at the season opening Bahrain Grand Prix on 13th March. Drivers Timo Glock and Jerome D’Ambrosio will also sport the Quantel logo on their race wear.
Formula One is one of the world’s most popular televised sports, with a global average audience per race of 600 million people. Marussia Virgin Racing is unique in its approach to Formula One car design as it is the first team ever to use 100% Computational Fluid Dynamics (CFD) and no wind tunnels. Quantel is also a master of digital technology and the partnership will bring its range of innovative, high quality and professional products to the attention of broadcasters worldwide. The global nature of Formula One is a perfect fit with the global workflow delivered by Quantel’s latest QTube product.
“Marussia Virgin Racing and Quantel share many values – performance under the tightest deadlines, the crucial importance of team working and absolute demand for reliability,” said Ray Cross, Quantel CEO. “All these values are achieved by exploiting the latest technologies. We are excited to have the opportunity to partner Marussia Virgin Racing, and once again we’re doing something unique in our industry – Quantel thrives on innovation.”
Graeme Lowdon, CEO of Marussia Virgin Racing, commented: “I am delighted to welcome Quantel to the Team as an official partner. Quantel is a company that is passionate about creating solutions for its customers on a worldwide scale and we both have a shared commitment to excellence in technology. Quantel has pioneered many new technological advances and as Marussia Virgin Racing enters its second season of racing we hope that our own advances in technology provide the success that we aim for.”
Quantel branding will appear on the car, the drivers and team overalls and on all the various backdrops used. We will be able to use Marussia Virgin Racing images on our website and at exhibitions to increase our profile. We have access to a show car and plan to use it at the BVE Show in London and at NAB and IBC to engage more people in conversations about Quantel. We will host events at F1 Grand Prix that include tours of the Marussia Virgin Racing garage and real behind the scenes access to F1. These events will be business focused first but the Grand Prix is a real incentive for people to attend. We will also be producing a 3D feature showing how a Formula One team get their cars onto the F1 circuits for the first time and keep them there.