This week, Showcase Cinemas will begin the process of going ‘fully digital’, with the installation of Sony Professional digital cinema 4k projection systems – the highest digital cinema projection quality in the world.
Beginning at the Cinema de Lux Leicester and then rolling out at the 21 Showcase and Showcase Cinema de Lux locations across the UK, the new systems feature more than four times the resolution of traditional Full-HD systems and offer incredible levels of detail and clarity in both 2D and 3D films. By the year end, all 276 Showcase screens will be fully digital – positioning the brand at the very pinnacle of innovative digital cinema.
Karen Fox, General Manager of UK Theatres for Showcase says: “The introduction of Sony Professional digital cinema 4k screens will allow us to offer the ultimate digital cinema experience to all of our audiences. These systems provide outstanding image and sound quality and will extend throughout our offering, including 3D and alternative content, to deliver the most advanced and exciting entertainment experiences to our existing and future customers.
“Most other digital cinema projectors are only 2k, but Sony 4k is dramatically different, with four times the pixel count, delivering better picture clarity, resolution and quality for a more compelling and entertaining cinema experience. This means cinema goers get a level of detail that they’ve never experienced before, greatly enhancing their enjoyment of a fast action-packed film or a big scale epic adventure.”
The Sony 4k system also enables viewers to sit closer to the screen and watch a seamless and continuous detailed picture, using an easy-on-the-eye technology, which maximises viewing comfort. The advanced dual-lens adaptor system shows two images to both eyes simultaneously for more natural viewing, and gives a depth of field so lifelike that viewers can feel like they are part of the action.