iPONT International Features First-Ever Auto-Stereoscopic, Multiview Movie Trailers in Palace Cinemas
iPONT International, a creator, converter and distributor of glasses-free 3D, and Palace Cinemas, the largest cinema chain in Hungary, will screen 3D movie trailers without the need for 3D glasses — giving movie-goers the first-ever opportunity to preview movies in 3D while in the lobby.
Beginning November 25 at the Palace Cinema West End in Budapest, Hungary, movie-goers will be able to see autostereoscopic movie trailers from MegaMind, Tangled, Tron and Narnia on a 65-inch 3D display. Timed to coincide with the Hungarian premiere of Harry Potter and the Deathly Hallows, the trailers can be viewed from virtually any angle.
“To be able to walk up to a screen and see the action just pop right out at you – without glasses – is spectacular,” said Glen Harper, Sales Director of iPONT International. “We believe that once movie-goers get a taste of this experience, they’ll want more.”
Based in Budapest, Hungary, iPONT International specializes in the creation, conversation and distribution of 3D content.
“Stunning is the only word to describe this new 3D technology,” said V.J Maury, CEO of Palace Cinemas. “When our customers see these trailers, I know they will want to come back to see the movies – and come back to see more trailers.”
Palace Cinemas Hungary is the leading cinema operator in the country with thirteen multiplexes generating more than six million admissions annually.