This weekend saw the launch of LG’s Life’s Good Lounge at Westfield Shopping Centre, London. The Life’s Good Lounge is an interactive living room installation, featuring an iconic oversized sofa as a centre piece. The lounge will showcase the latest and greatest in 3D technology, as it travels around the country, giving consumers the chance to see how 3D can work in the home environment.
Already thousands of Londoners have been given the chance to experience LG’s 3D offering, seeing for themselves the difference between active and passive technologies.
LG has recognised that whilst 3D is all the rage, many people are yet to experience it in the home, so the Life’s Good Lounge gives people the chance to do just that. With a sofa big enough to fit the whole family and treats for people to enjoy, shoppers will be able to ask all their questions about the latest 3D gadgets. Visitors will be invited to join in 3D gaming and take a look at what nature, sporting and dramatic TV programmes can look like with the exciting extra dimension.
LG’s brand ambassadors will even be dressed in comfy slippers; as the Life’s Good Lounge provides an inviting, homely setting and a completely different way to experience technology.
Many people will be looking to upgrade their TV ahead of the much anticipated Christmas programming and the VAT increase in January, so LG is keen to demonstrate the benefits of viewing it with the extra immersive dimension. With LG’s broad range of 3D products, consumers will see plasma, LCD and LED 3DTVs and brand ambassadors will be on hand to talk through the difference between active and passive technologies. Products on show include LD950 passive 3DTV, LX6900 active 3DTV, PX990 active 3DTV, LX9900 active 3DTV, BX580 3D Blu-ray player and HX995TX 3D Home cinema system.
The Life’s Good Lounge is set to tour the country between now and Christmas and will be stopping at:
· Manchester; Trafford Centre 26th – 28th November
· Milton Keynes; The Centre 3rd – 5th December
· Birmingham, The Bullring 10th – 12th December
· Kent; Bluewater 17th-19th December
· Birmingham; AMC Cinema 27th-30th December
· London South Bank; BFI IMAX Cinema 2nd -5th January
· Manchester; AMC Cinema 12th – 16th January