* SkyLife and Nagravision expand relationship by signing a collaboration agreement for 3D television
* Strategic partnership will increase SkyLife’s 3D offering this year with new pushVOD service
* Nagravision will provide consulting services and also license content to SkyLife
Nagravision, a Kudelski Group (SIX:KUD.S) company and the world’s leading independent provider of value-added content protection solutions, and SkyLife, the sole DTH pay-TV service provider in Korea with 2.5 million subscribers, announced today that the companies are expanding their relationship to collaborate on 3D television. Nagravision and SkyLife will create a state-of-the art 3D experience for home viewers.
In January of 2010, SkyLife launched “Sky 3D” the world’s first 24 hour 3D channel on its satellite pay TV platform. SkyLife recently announced an investment of 5 billion Won ($4.4 million) to extend its 3D activities. Equipped with high-end 3D production systems by this coming May, SkyLife will produce a variety of 3D content, focusing on live sporting events and concerts. SkyLife is planning to add two more 3D only channels to its 3D offerings by 2012. Nagravision’s own extensive 3D initiative aims at enabling its customers to launch seamlessly 3D services. As part of its 3D initiative, Nagravision has developed a comprehensive 3D content sourcing and distribution operation. Nagravision is licensing original 3D content including full features, sponsored and short form programming to SkyLife.
Nagravision will provide SkyLife with a full pushVOD solution, enabling SkyLife to offer a new service called 3D MRS (Movie Rental Service). 3D MRS is expected to be available in 2010. The new service will allow SkyLife subscribers to watch the 3D content of their choice at their own convenience.
“We are more than aware that our only path to continued success lies in providing customer satisfaction through quality content and quality service. To that end, we continue to partner with companies like Nagravision, that can enhance our services and help us remain competitive in the digital media industry,” said Lee Mongryong, CEO of SkyLife. “Nagravision has proven to be an exceptional partner. With their a unique expertise in the 3D end-to-end production chain as well as on the 3D technology made available to us, our subscribers will benefit from the expanded relationship of our two companies.”
“SkyLife is the most innovative pay TV operator in the field of 3D services. They’ve become a trendsetter in the market by providing their subscribers with new content choices and exceptional service quality,” said André Kudelski, Chairman and CEO of the Kudelski Group. “Nagravision and the Kudelski Group are very proud to support SkyLife as they expand their offerings into 3D and we want to ensure their subscribers have the most exciting and highest quality state-of-the art experience.”
As part of the new agreement, Nagravision will provide SkyLife with consulting services in the field of 3D Production. Those services range from management of live event productions, to post production and extensive training through the Nagravision “3D Academy” program. Additionally, Nagravision is also developing high quality real-time 2D to 3D conversion technology.
Nagravision and SkyLife will jointly demonstrate a 3D user experience at the 2010 NAB Show in Las Vegas, Nevada from April 12-15, in the Nagravision booth SU4912.